CERAGEM
Lead digital marketing specialist at Ceragem, driving 4.2x year over year sales growth to $13m. Created cohesive digital and Costco roadshow experiences.
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Creative Direction
Directed visual standards across Costco roadshows, 16 nationwide stores, and all social channels.
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Digital Growth
Optimized UI/UX, influencer outreach, and brand awareness initiatives, scaling revenue to $13m.
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Sales Strategy
Empowered D2C sales teams through reward-based incentives, increasing monthly revenue 2.1x.
Creative Direction
Defining brand standards across all physical and digital touchpoints for our 16 nationwide stores, Costco roadshows, and $13m ecosystem.
The Challenge: Establish a unified identity to correct an inconsistent brand and build a scalable visual foundation for national growth.
My Role: I developed our first formal brand kit to unify the visual identity across all channels. This involved designing the end-to-end creative for all national touchpoints, from in-store displays and retail signage to social media campaigns.
The Impact: Creating a premium, unified foundation eliminated brand drift and drove a 4.2x YoY surge in digital revenue, totaling $13m.
New Product X-Banner
Informational Trifold
New Product Stand
Instagram Post
Brand Kit Cover
Costco Roadshow Booth
Costco Roadshow Banner
Costco Product Page Graphic
Brand Kit Color Palette
Brand Kit Photography
Brand Kit Typography
Brand Kit Logo
Flagship Store Window
Costco Banner Design
Costco Banner
Costco Product Page Graphic
Flagship Store TV Screen
Costco Product Handout
Instagram Post
Flagship Store
Digital Growth
Scaling brand authority through zero-budget growth loops
The Challenge: Pivot the brand narrative from medical equipment to a wellness lifestyle essential while operating with a $0 budget. Internal content was limiting our reach, so I identified that external social proof was the missing link for building trust in a premium market.
My Role: I audited our strategy and shifted to product-only partnerships to scale without increasing overhead. I owned the entire pipeline, from vetting and outreach to final content approval, ensuring every high-performance asset remained authentic to our brand voice.
The Impact: By shifting to a creator-led narrative, we unlocked a growth loop that generated an 84x increase in reach and 150k average views, establishing a repeatable framework for brand discovery.
@drtaniaelliott
Why Dr. Tania Elliott: Bridged the trust gap in the high-ticket wellness market by providing professional authority to reach qualified, high-intent consumers. This move validated medical specs through expert social proof, shortening the customer consideration cycle.
The Impact: By positioning the product in a daily routine, we established a tangible use that resonated with her audience. This resulted in a 84x surge in organic reach, generating nearly 200k views and 2,000 engagements.
@happyharuu
Why Jea Jeong: Repositioned the product as a premium wellness essential by leveraging her authentic recovery narrative. Partnership was the perfect merge between a medical device and a lifestyle piece, introducing us to the modern, apartment design market.
The Impact: By shifting from static internal content to this partnership, we achieved a 42x surge in organic reach, generating nearly 100k views and over 1.4k engagements.
Sales Strategy
The Challenge: Break through a D2C sales plateau by prioritizing high-margin products to hit revenue targets.
My Role: I collaborated with D2C store teams to identify the most effective incentives, ensuring maximum interest while avoiding any wasted company resources. I then designed an internal product giveaway and scoreboard tied to specific team and individual benchmarks to drive momentum.
The Impact: By aligning team and individual incentives with a live tracking system, we achieved a 2.1x surge in monthly revenue for priority SKUs.
Monthly Revenue ($1,000s)