BENNETT WILLIAMS NIL
after the new ncaa name image likeness policy was introduced, my J460 Sports Brand Strategy group was tasked with creating a campaign for a university athlete. we focused our collaboration around mental health and our football team’s starting safety, bennett williams.
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university of oregon airbnb
Sports venture company Division St. created an AirBNB location that presents athlete’s with the opportunity to tell their own story. Covered with University of Oregon memorabilia, host athletes customize the property with items and decorations unique to their brand.
The central piece to Williams’s potential AirBNB is a meditation room, equipped with LED screens displaying a calming environment or meditation tutorials, his book (described below), and a space for guests to relax and clear their heads.
coffee table book
A concept book focused around personal experiences and tools that Williams personally endorses. Content would include quotes, personal experiences, and exercises that have been utilized by Williams. This collaboration with a meditation app company, Headspace, would provide individuals with an additional resource aside from their mobile devices.